Purchase made on social media is social commerce. When you have social media marketing and social commerce together, it gives you better marketing and sales conversion. Besides, influencer marketing also commonly operates on social media. This wave of social commerce may put businesses in the situation where its systems and operations are not ready to take on another selling channel and should digital transformation be able to help them overcome these barriers.
digitaltransformationecommercemanagementretailtechnologysocialmedia
03 Mar 2022
